SPCA of Texas
Digital communications and media plan offering solutions for the animal welfare nonprofit’s growth goals; completed social media transformation plan; strengthened target audiences through segmentation by characteristics; and generated collaborations and events to increase traffic to the organization and expand foster/adoption program
Year
2024
Client
SPCA of Texas
ZenJenn
Comprehensive public relations campaign for natural skincare and wellness brand in DFW, TX; highlights include traditional media relations, influencer media collaboration, audience and consumer trends research, and social media, including monitoring and evaluation
Year
2024
Client
ZenJenn Rituals
Double Zero
Public relations and strategic communication plan for new beverage company in Dallas, TX; highlights include influencer media collaboration efforts, email and social media campaigns
Year
2023
Client
Double Zero
Edara Apparel
Digital strategic communication plan for women’s tennis apparel company, expanding from local to national market with clothing sustainable for intense athletic activity
Year
2023
Client
Laura Nunnelly
CEO & Founder, Edara Apparel
G & T Sport
Golf and sports apparel for women, focused on redefining the 19th hole and creating timeless, elegant activewear pieces
Year
2023
Client
Lauren Fisher
CEO & Founder, G & T Sport
White House Black Market
Mock strategic communication plan to expand target audience and reach missing demographic; learning outcomes include revamping social media strategy, event planning, and researching competitors
Year
2024